The Mob has screamed about jobs for two years. That's the logical answer, the one that makes the most sense. "If we had jobs things would be better.", and they are right. In steps Gov. Mitt Romney, a man whose look oozes jobs. Sure he isn't the perfect candidate for the Mob, but things would be better with jobs. Lately though, their passions and prejudices have begun to sway them.
Gays are winning rights in states across the country. They can serve openly in the service. They are beginning to be viewed as equals in the eyes of America. When the Mob turns on their televisions they come face to face with them. Though it's not just gays, it's Planned Parenthood fighting to stay in business. It's the attack on religion from all sides. Finally, it's the forced payment of contraception by religious-based business. Jobs is no longer important. Logic becomes infected with passions. What's the use of jobs, the Mob says, if the country we live in is soulless?
In times like these the Mob looks for leadership that shares it's passions and prejudices. Leadership that is steadfast in the face of mounting social pressure to "open up" and "be understanding". That leader is Rick Santorum.
The phrase "Stay on Message" was coined because of this exact type of circumstance. If the base becomes convinced that social stances are just as, or more important than jobs. Then Caesar loses the Mob.
